The visual merchandising for JOHNNIE WALKER is incredibly luxurious: fruits, honeycombs and paintings. How many suppliers does HAUS F have in its databases? If the window were a film, the credits would be bigger than the window itself: many people have had their paws on this display window – the best experts from every discipline. For the dummies alone, we worked with four different scenery builders.
How do you plan a display window that looks like that? In the form of an illustration? In fact, in this case the template was an illustration. Afterwards, we set up the display window on a 1:1 scale in our production facilities and supplemented and modified it until everyone involved was satisfied.