Visual Merchandising

The six large windows of the Alsterhaus see more people than some large art exhibitions. Do you get a tingling feeling as you get to work on things like this? Yes, when it comes to assembling everything just in time and sometimes also when we have to assemble at the most inopportune moments. And also no, if that tingling feeling means the fear of failure: it’s far more of a challenge to meet the high standards of our company and its customers and consumers.

In visual merchandising, HAUS F is often also a stage designer. Are models of the models built in advance? Sometimes, especially when it comes to clarifying small details. This is where the designers benefit from the integrated production process at HAUS F. In the case of CHANEL, however, the specifications are very precise – model constructions are not necessary.