Brand Space Design
What was the particular challenge you faced on the legendary 6th floor of the KaDeWe? In technical terms, it was a run-of-the-mill job for us: realising all customer wishes and still meeting the technical and other requirements. In terms of design, the task was trickier – it was about creating visibility and conciseness in an environment with an overload of visual stimuli. A JOHNNIE WALKER island that arouses curiosity.
When it comes to small areas, how does HAUS F simulate paths and the effect of space? We’ll start with the basics in two-dimensional space. The main routes and possible shortcuts are sketched on the floor plan. Only when the optimum solution has been found do we switch to three-dimensional design.