This looks technically interesting. What happens on the touchscreen displays? Superficially, gamification. Visitors can choose between various cocktails, enter their initials and receive their personalised drink. But at the same time it’s a glimpse of the future – the menu is able to hold more information and updating it is easier.
A trade fair stand should set communication in motion. What is the special twist here? The production of cocktails now takes a back seat. The bartender has enough time and space to chat to the customer – and so hospitality is brought to the fore.